Munich, Germany
pv magazine
Role
Lead Creative Direction & Spatial Production
Commission Scope
Venue Sourcing & Contract Management
Strategic Spatial Design
F&B Concept Creation
Artist & Graphic Design Direction
AV & Entertainment Management
Photography Sourcing & Management
Venue
PraterInsel
Attendees
250 guests from around the globe
The Solar Social
Wishbone Studio was the creative engine behind pv magazine’s global anniversary celebration.
By blending thoughtful brand storytelling with whimsical spatial design, we reimagined the Praterinsel as a "global village". From sculptural haybale installations to a curated street food market, we directed every corner to ensure the techy-forward identity felt grounded, artisanal, and unmistakably celebratory.
Pre production
The venue
PraterInsel
Our search for the perfect venue led us to Praterinsel, a secluded island in the heart of Munich. We chose this site not just for its capacity, but for its connection to the industry. Sitting next to the Isar river and surrounded by nature, it offered an organic heartbeat that felt unmistakably "Solar".
Pre - production ○ Pre - production
Spacial Design
From Studio to Scale
Long before Munich, our Kreuzberg production space was full of hay bale mock-ups - testing shapes, flowers, and guest flow to get it just right.
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To celebrate a decade of "Berlin to the World", artist Kristina Wedel shaped a visual language infused with warmth and radiance. Solar panels bloom among tulips, while global landmarks appear as playful visual cues, together forming a sunlit graphic landscape that celebrates unity and collaboration.
A Sun Shared
The Visuals
production
Spacial Design
Given the vast, open scale of the Praterinsel halls, our spatial approach focused on breaking the blank canvas into intimate seating islands and conversation corners. The design was conceived to be lived in, not just looked at.
Lived-In Spaces
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Spacial Design
Sourced Nostalgia
We transformed a vintage VW Bully into our terrace bar, bringing a market-like spirit and a touch of nostalgia to the event.
Spacial Design
Cultivated Form
The hay-bale installation was conceived as both form and function. Sculptural seating elements contrast the venue’s industrial shell, with hay used deliberately to connect solar energy to the agricultural landscapes it depends on.
Spacial Design
Material Storytelling
We paired the rustic hay with clean, contemporary furniture, adding whimsical details like gingham stools to introduce a subtle hint of spring.
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Food Concept
A Culinary Roadmap
Inspired by the idea of a global village, we collaborated with Berlin’s Mogg to bring a lively street food market to life. Guests wandered between stalls, discovering carefully selected flavors that mirrored pv magazine’s global partnerships.
Credits
Catering | Mogg
Key Visuals | Kristina Wedel
Photography | Anne Freitag
Hay bales courtesy of the Alpacas at Alpakahof München
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