Munich, Germany
pv magazine
Role
Lead Creative Direction & Production
Scope of Work
Venue Sourcing & Contract Management
F&B Vendor Sourcing & Concept Direction
Strategic Spatial & Floral Design Artist Sourcing & Graphic Design Direction
AV & Entertainment Management
Photography Sourcing & Management
Full-Scale On-Site Production
Venue
PraterInsel
Attendees
250 guests from around the globe
A Decade of Light
To mark pv magazine’s 10th anniversary, we designed an immersive celebration exploring solar energy as a unifying global force. Munich’s Praterinsel became a lively “Global Village,” where we softened the industrial halls with sculptural hay-bale seating — a playful yet deliberate reference to solar energy’s agricultural roots.
Working alongside artist Kristina Wedel, we introduced a sun-soaked visual language that unfolded across a street-food market curated by Mogg, with each stall representing a global partner through flavor and storytelling. From the vintage VW Bully terrace bar to gingham-dressed seating clusters, every element was prototyped in our Kreuzberg workshop to craft a milestone that felt warm, communal, and joyfully immersive.
production
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Figure 01
Our hay-bale installation doubled as functional sculpture, softening the industrial setting while symbolically linking solar power to its agricultural roots.
Figure 02
Seating islands broke the grand halls into warm, conversational clusters. We mixed hay stacks, plush upholstery, woven rugs, and playful gingham stools for a hint of whimsical spring.
Figure 03
Kristina Wedel shaped a glowing visual language by blending solar warmth with playful nods to global partners and springtime energy.
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Figure 01
We transformed a vintage VW Bully into our terrace bar, bringing a market-like spirit and a touch of nostalgia to the event.
Figure 02
Reuben sandwiches by Mogg brought the USA to the table within a five-country street-food market celebrating global collaboration through cuisine.
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Credits
Catering | Mogg
Key Visuals | Kristina Wedel
Photography | Anne Freitag
Hay bales courtesy of the Alpacas at Alpakahof München
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